I have worked in the Image Industry most of my life, in advertising (Communication Partners), modelling (The Elite Academy) and TV Production (WIN TV, Channel Nine, Channel Seven). From the start I knew that using my talents in that industry wasn’t enough. As creative as it allowed me to be, there was still something missing – my ability to change/affect people in a positive and personal way.
Smoke and mirrors is what the media is all about, and my real passion was only ever going to be truly satisfied if my career enabled me to help others. So now, through Style Counsel, the industry that I know so well has actually become the medium that allows me to help people to look good and feel good, empowering them with healthy self-esteem and realistic goals.
My philosophy is that when you look good, you really do feel better, and that it is within our personal power to choose how we look and feel.
This is not about fashion, it’s about style. About harnessing the power of a positive first impression, and more importantly, the power that comes from feeling confident when you know you are looking your best.
As well as working with my Style Counsel clients, I am also currently consulting in the following ways:
- Stylist for Channel Nine News, Brisbane
- Stylist Consultant for Ciao Bella Travel
- Style Expert at Women’s Village
- Guest Columnist for MamaMia
- Regular Columnist for GIGI Magazine
- Guest Columnist for A String of Pearls
I love writing for these and my own blog and inspiring others to look and feel their best.
My journey as a Personal Stylist began several years ago when I was working in advertising. While my job was in Media Management, I also styled advertising campaigns: selecting models, styling products and achieving ‘the right look’. I then moved into television production (WIN TV Canberra).
While working in these roles, I was approached by The Elite Academy and asked to join their books as a model – all 5’3″ of me! Because of my ‘day job’ in television and advertising I was also called upon to teach grooming and deportment skills, and also mentor upcoming models on the attributes sought by the television / advertising industries.
Fast-forward a number of years to my move to Brisbane with hubby and two littlies and a period as a Stay-At-Home-Mum. Then the time came to return to the workforce. TV again beckoned. I worked on Channel Seven News (Directors Assistant) then The Great South East / Creek to Coast / Queensland Weekender (Production Assistant). Once again, back to an industry which revolves around image management.
Over time, ongoing health issues made it difficult for me to work regular office hours and so, in looking for a way to earn an income while following my passion, Style Counsel was born in 2004. Starting off when a friend asked me to run a deportment course for her daughter and friends, other courses and private clients soon followed.
Media and Corporate work has included styling the Channel Nine News Team; the presenters of the top-rating Channel Nine Children’s TV program “The Shak”; Channel Nine station promo shoots (including Wally Lewis, Heather Foord, Melissa Downes, Ian Healy and many more); Sofie Formica and Richard Champion for stories Channel Seven’s Great South East and Queensland Weekender; the WAGS of Titan’s players for a Gold Coast News segment; even Jana Wendt for a QBW Luncheon (mind you, she didn’t really need my help by the time she arrived – a quick dab of powder and spray of the hair and she was pretty much good to go!); Corporate photographic shoots for high-profile University Academics; Advertising agency photographic campaign for Triple P, Kokoberri …and many more!
This blog is a personal blog written and edited by me. For questions about this blog, please contact Alison@stylecounselonline.com.au.
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